Formats
One publication section, different editorial purposes
New publications receive a defined content_format. This determines their schema, news-sitemap eligibility, minimum visuals, source requirements and internal links.
news_brief · eligible for NewsArticle
News brief
report an event, rule, official letter, decision or practical risk promptly
Length: 1,500–3,500 characters
Currency: up to 48 hours in sitemap-news.xml
Visuals
- cover image at least 1200 px wide
- one factual illustration, document screenshot, diagram or table
Links
- an official source for the event or document
- one internal link to a service, client situation or detailed analysis
news_analysis · eligible for NewsArticle
News analysis
explain the implications for an importer, trade transaction, court case or FCS dispute
Length: 4,000–8,000 characters
Currency: up to 48 hours in sitemap-news.xml; retained as a regular page afterwards
Visuals
- cover image at least 1200 px wide
- one diagram of the consequences or a timeline
- one visual showing documents, rates, deadlines or a route
Links
- an official primary source
- an internal link to a relevant business situation
- a related FAQ or evergreen article
explainer · standard Article
Explainer
introduce a topic clearly without presenting it as news
Length: 7,000–14,000 characters
Currency: updated when the law, case law or authority's position changes
Visuals
- cover image at least 1200 px wide
- two substantive illustrations, diagrams, tables or document extracts
Links
- 2–4 internal links to services, client situations, FAQs or related publications
- official external sources with a date checked
article · standard Article
Long-form article
examine the legal position, evidence, deadlines and practical course of action
Length: 14,000–28,000 characters
Currency: reviewed on a schedule or when relevant practice changes
Visuals
- cover image at least 1200 px wide
- at least three visual elements: diagrams, tables, timelines, checklists or document examples
Links
- service
- a relevant client situation
- FAQ
- at least two related publications
- external primary sources
pillar · standard Article
Comprehensive guide
serve as the main topic reference for search, AI systems and internal links
Length: 28,000+ characters
Currency: versioned updates showing the review date, changes and unresolved issues
Visuals
- cover image at least 1200 px wide
- an evidence matrix
- a timeline
- a risk table
- an internal-link map
- a video or embedded extract where a relevant recording exists
Links
- the full set of related services and client situations
- related news briefs
- explainers
- FAQ
- case studies
- official sources